Top 5 Fashion Games on Android in Africa: Q2 2022 Performance

During Q2 2022, the top 5 fashion game apps on the Android platform in Africa demonstrated varying trends in weekly downloads, revenue, and active users. Data for these insights are sourced from Sensor Tower.

Fashion Show: Makeup, Dress Up from Dress Up Games for Girls saw a notable fluctuation in weekly downloads, starting strong with approximately 188.9K at the end of March and peaking at 217.2K in early April. The app's downloads then experienced a dip, reaching a low of around 113.8K in early May, before bouncing back to about 150.5K by the end of June. Weekly revenue also showed some variability, peaking at $82 in mid-April and then gradually declining to $23 by the end of June. Active users saw a minor decline from 719.5K at the end of March to 710.7K by the end of June, with some fluctuations in between.

Makeup Salon: DIY Makeup Artist by TapMagic experienced a steady rise in weekly downloads, starting at 12.2K at the end of March and peaking at 152.7K near the end of May. The app's weekly revenue was modest, beginning to generate income in late May with peaks around $6. Active users saw a significant increase, starting at 14.3K at the end of March and reaching 257K by the end of May, before slightly declining to 206.1K by the end of June.

Hair Challenge from Rollic Games had a relatively stable performance in weekly downloads, peaking at 130.1K in mid-April and declining to around 55.4K by the end of June. The app's weekly revenue saw a brief peak at $5 in late May but was otherwise negligible. Active users showed a downward trend, from 478.2K at the end of March to 373.9K by the end of June.

Vlinder Fashion Queen Dress Up by 31 Dress up Games saw a significant increase in weekly downloads, starting at 13.4K at the end of March and peaking at 183.7K in early May. The app's revenue had minor fluctuations, peaking at $33 in late April. Active users also saw a notable rise, from 35.6K at the end of March to 353.1K by the end of May, before declining to 204K by the end of June.

Makeup Stylist: Makeup Game from Gametertain showed a positive trend in weekly downloads, starting at 10.2K at the end of March and peaking at 150.8K in early June. The app's revenue began to pick up in mid-June, peaking at $8 by the end of the month. Active users increased steadily, from 9.6K at the end of March to 271.7K in early June, before slightly declining to 213.4K by the end of June.

For more detailed insights and data, visit Sensor Tower.